Cell Phone Mobile Marketing

Google has just put up a holiday help page where it gives information on how to:

• Get mobile coupons and discounts
• Compare prices, features and reviews
• Look up store locations and hours
• Share your holiday memories on YouTube
• Buy a last-minute gift on your phone
• Scan barcodes with your Android phone

They’ve also launched a page for mobile advertisers, GoMobile

Cell Phone Marketing Statistics

Google cited recent research for it’s emphasis on mobile this holiday season.

“The mobile phone is another emerging digital tool for the holidays and is expected to be used by nearly one in five consumers (19 percent) to assist with their holiday shopping. Those consumers plan to find store locations (55 percent), research prices (45 percent), find product information (40 percent), get discounts and coupons (32 percent) and read reviews (31 percent). One in four (25 percent) even expect to make a holiday purchase with their phone.” Deloitte

Anyone planning on using their phone to purchase or sell anything this holiday season?

Google Acquires AdMob For $750 Million.  Obviously with this type of investment Google is expecting some big returns from the mobile ad market.

“Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That’s what has us excited about this deal.” (Google)

Some comparables

• $750 million for Admob in November, 2009
• $3.1 billion for DoubleClick in March, 2008
• $1.65 billion for YouTube  in 2006.

There will be over 1 billion “heavy mobile data users” by 2013.  Below is a fairly hefty presentation that offers some great stats on mobile growth and internet trends.  Morgan Stanley Economy Internet Trends