Cell Phone Mobile Marketing
Mobile Marketing
Text Messages Hot Item On Valentines
Feb 12th
Mogreet and American Greetings Corp. have partnered for MMS ecards and Clickatell estimates that consumers will send 1.15 billion text messages on Valentine’s Day. Read more @ Mobile Marketing. Not sure if that stat is right because Mashable has a post that daily text messages are at 4.3 billion a day. So I’m either reading one of these posts wrong are one of them is wrong. Either way that’s a huge amount of texts!
Detroit Red Wings Cell Phone Marketing
Feb 11th
Mashable does a good post on the Detroit Red Wings using QR codes and mobile devices for marketing.
Facebook Mobile Hits 100 Million Users
Feb 11th
Big numbers from a huge social networking site. Facebook mobile is 100 million users strong.
Mobile Advertising – 5 Things To Succeed In Twenty Ten
Feb 8th
Mashable has a good article on how to succeed in mobile marketing this year. Check it out.
Selling Cars Through Mobile Ads
Feb 3rd
This video has some great information on the importance of mobile in the future. It’s based on the auto industry but the majority of it can be applied to all industries.
Morgan Stanley’s Mobile Internet Presentations
Jan 26th
A lot of information to take in but well worth the read.
The Mobile Internet Report Setup
Google Admob Deal Raises Concerns With Advocacy Groups
Dec 30th
Two advocacy groups asked U.S. antitrust regulators on Monday to block Google’s purchase of AdMob, a provider of advertising services for mobile phones, on antitrust grounds and to address privacy issues raised by the deal.
Consumer Watchdog, a consumer advocacy organization, and the Center for Digital Democracy, an advocate of open access to the Internet, said in a letter to the Federal Trade Commission that the proposed deal would “substantially lessen competition in the increasingly important mobile advertising market.”
The groups also said the deal created privacy concerns, which are not normally considered in antitrust analyses.
“Google amasses a gold mine of data by tracking consumers’ behavior as they use its search engine and other online services. Combining this information with information collected by AdMob would give Google a massive amount of consumer data to exploit for its benefit,” said the emailed letter, which was addressed to FTC Chairman Jon Leibowitz.
Google, the No. 1 online search engine, has said that the FTC requested additional information about the $750-million deal last week. In the absence of a second request, U.S. antitrust regulators normally approve deals within 30 days.
If approved, Google’s purchase of privately held AdMob would be its third most expensive purchase behind the $3.1-billion acquisition of DoubleClick and the $1.65-billion purchase of YouTube.
Google said in an e-mail statement that it was certain that mobile advertising would remain competitive despite the deal.
“Google has a track record of providing strong privacy protections and tools, like the new Dashboard, for users to take control or opt out of data collection, and it will apply the same approach to privacy following this acquisition,” it said in the statement.
Google generates the majority of its revenue, which totalled roughly $22-billion in 2008, by selling ads that appear alongside its Internet search results.
The FTC could not immediately confirm receipt of the letter.
Google has experienced increasing regulatory scrutiny as it has grown. The U.S. Department of Justice in September asked a New York court to reject Google’s settlement with book publishers and authors groups that would allow the company to sell digital copies of some books.
“Consumer Watchdog, Center for Digital Democracy say proposed deal would ‘substantially lessen competition in the increasingly important mobile advertising market.”
Read Google Advocacy at Globe and Mail.
Mashable has also commented on the issue.