Cell Phone Mobile Marketing
Mobile Marketing
Facebook Mobile Hits 150 Million Users
Jul 14th
Mobile Facebook Users Hit 150 Million according to Yahoo News.
The head of mobile products, Eric Tseng. says that Facebook “really sees mobile as the future,” and that we can expect to see Facebook’s “Like” buttons in mobile applications soon.
Facebook has also been experimenting with geo-location for use with Facebook mobile. More information on Facebook’s Open Graph and Like Button are Going Mobile @ Mashable
Click-to-Call Phone Numbers in Mobile Ads for National Advertisers
Mar 8th
Click-to-Call Phone Numbers in Mobile Ads for National Advertisers – Google Mobile Blog
Recently we announced a new feature that allows advertisers to add a clickable phone number to their mobile ads, making it easy for customers to connect with the local business they’re looking for directly by phone. This week, we’re expanding click-to-call phone numbers for national advertisers. Now advertisers can add a national phone number to the last line of ad text for any existing or new campaigns, making it easy for customers to connect with the business by phone directly from the ad, regardless of their location.
This can be especially helpful when you’re trying to connect with the business call center rather than a specific business location. After searching for a travel services, for example, you might want to call to discuss trip planning with an agent. Or after searching for car insurance, you might want to call for a quote. Now, if you’re using an iPhone, Android device, or Palm Pre, you can just click the phone number to call the business without needing to navigate to a new page.
If you’re an advertiser and would like to learn more about how to add a clickable phone number to your mobile ads, check out this post on the Inside AdWords blog for more details.
Posted by Surojit Chatterjee, Product Manager, Mobile Ads
Permalink | Links to this post |
LABELS: GOOGLE MOBILE ADS
3 comments:
Ubwete12 said…
This must be old, and a duplication of capacity for the smartphone. Browsers on these phones are able to recognise phone numbers in international format. Perhaps it should be the advertisers to conform?
ubwete12@gmail.com
MARCH 3, 2010 7:04 AM
chaps_ks said…
I welcome the move!
MARCH 3, 2010 7:30 AM
Mobli News said…
My iPhone doesn’t display Ads yet.
MARCH 7, 2010 7:25 PMRecently we announced a new feature that allows advertisers to add a clickable phone number to their mobile ads, making it easy for customers to connect with the local business they’re looking for directly by phone. This week, we’re expanding click-to-call phone numbers for national advertisers. Now advertisers can add a national phone number to the last line of ad text for any existing or new campaigns, making it easy for customers to connect with the business by phone directly from the ad, regardless of their location.
I’ve done some click to call experiments. Definitely some potential to it. Now if you’re a national advertiser you can use one national phone call instead of multiple local ones. “This can be especially helpful when you’re trying to connect with the business call center rather than a specific business location,”
The cost of a click-to-call is the same as the cost of a click-to-Web.
A call is reported as soon as the user clicks on the phone number, regardless of whether or not it is completed. Therefore, if a user cancels a call before it finishes connecting, the advertiser is still charged.
Read up.
Facebook’s Mobile Strategy
Feb 17th
In a session on Mobile Communications 2.0′ at the Mobile World Congress in Barcelona, Facebooks VP of User Growth, Mobile and International Expansion Chamath Palihapitiya shared the social networking giants current mobile strategy and its plans for the future.
Text Messages Hot Item On Valentines
Feb 12th
Mogreet and American Greetings Corp. have partnered for MMS ecards and Clickatell estimates that consumers will send 1.15 billion text messages on Valentine’s Day. Read more @ Mobile Marketing. Not sure if that stat is right because Mashable has a post that daily text messages are at 4.3 billion a day. So I’m either reading one of these posts wrong are one of them is wrong. Either way that’s a huge amount of texts!
Detroit Red Wings Cell Phone Marketing
Feb 11th
Mashable does a good post on the Detroit Red Wings using QR codes and mobile devices for marketing.
Facebook Mobile Hits 100 Million Users
Feb 11th
Big numbers from a huge social networking site. Facebook mobile is 100 million users strong.
Mobile Advertising – 5 Things To Succeed In Twenty Ten
Feb 8th
Mashable has a good article on how to succeed in mobile marketing this year. Check it out.
Selling Cars Through Mobile Ads
Feb 3rd
This video has some great information on the importance of mobile in the future. It’s based on the auto industry but the majority of it can be applied to all industries.